The fields of Nuruki Seicha lie in the shadow of Mount Kaimon (Japanese: 開聞岳), in southern Chiran and not far from the Sakurajima volcano. For over 20 years, the Nuruki family has been cultivating tea here using organic and holistic farming methods, and has become one of the most highly regarded organic farms in Japan. Now in its third generation, the farm is led by Yuichiro Nuruki. The transition to organic farming was initially a major challenge: In the late 1990s, Chiran was still entirely dominated by conventional agriculture. The family had no prior experience to draw upon, and their bold decision to forgo pesticides altogether was met with scepticism. However, Mr Nuruki’s father remained undeterred, and today the Nuruki Tea Factory proudly produces teas of top quality, rich in flavour and nutrients.
Yoshi En has recently grown out of Sunday Natural to become an independent premium tea store. As part of this transition, some products may still be shipped in Sunday Natural packaging.
Sencha
Sayamamidori Organic
Premium 94 P.
Organic Sencha from the Sayamamidori cultivar, with a particularly high content of the main catechin EGCG. Fresh, vegetal flavour with a fine bitterness. 1st harvest, grown by our partner farmer Nuruki Seicha in sunny Chiran. 100g
| Character | Full-bodied, bittersweet, vegetal umami |
| Tea Farm | Nuruki Seicha, renowned organic tea farm |
| Terroir | Chiran, Kagoshima Prefecture, Japan |
| Harvest | 1st harvest (Ichibancha), April |
| Cultivar | Sayamamidori |
| Elevation | 160m above sea level |
| Steaming | Short (Asamushi, 20 seconds) |
| Cultivation | Organic certified |
| Laboratory Tests | Radioactivity (annual test of the region) and pesticides |
| Grade | 94/100 P. (Sencha category); Premium |
Tea Farm
Character
Tasting Notes
This special Sencha impresses with its full body and rich umami, complemented by notes of fresh grass and a subtle maritime touch. Despite its high catechin content, it offers a pleasantly restrained, harmoniously balanced bitterness with a calm, gentle finish.
Leaf
Relatively small, dark green needles
Cup
Dense yellow-green
SENCHA
Sencha is by far the most commonly cultivated and consumed green tea in Japan and constitutes the backbone of Japanese tea traditions. The leaves are typically steamed for 10-60 seconds, dried with hot air, churned, and via a multi-staged process rolled into flat needles. The flavour profile of sencha is very diverse and varies between sweet, fresh and grassy to robustly bitter. The region of cultivation as well as quality of the tea play a significant role in determining flavour.
Yoshi En
Premium Organic Teas
Our comprehensive portfolio focuses on organic, single-origin teas sourced directly from renowned farms. We believe in creating partnerships with farmers who share our values and are committed to sustainable, responsible tea cultivation. Thanks to these strong relationships our exciting range is constantly growing and evolving. As an international team of dedicated and passionate tea experts, we are committed to preserving centuries-old tea culture while ensuring it remains relevant and continues to bring joy in the present. About Yoshi En.
Culture et transformation
Culture et transformation
Special features in location, cultivation and processing
The tea field is located in the fertile lands of southern Chiran in Kagoshima, Japan. The sun shines intensely over these coastal lowlands, thus encouraging the synthesis of bitter substances in the tea plants. The tea field has been certified organic since 1998 and utilises self-produced natural fertiliser that is fermented for 3 years and made from a nutritious combination of bamboo powder and mineral-rich stone. The fertile volcanic soil is further complemented by the ashes that are carried by the wind from the nearby active volcano, Mt. Sakurajima. The tea is shaded from the strong sun for 7 days before harvest and immediately washed with water after harvest to cleanse away volcanic ash. The tea farmer takes special pride in the use of older, traditional rolling and drying machinery that is made of bamboo rather than plastic. The bamboo components ensure the high quality of the tea during processing.
Single Origin
This tea is exclusively sourced from the above mentioned tea farm in Chiran. Sourced directly from the tea farmer.
Organic Certification
PL-EKO-01
Nicht-EU-Landwirtschaft
Préparation
Préparation
Brewing Guide
2 heaped teaspoons per 100–300ml water (60°C), steep for 2 minutes. Suitable for several infusions.
Packaging & Storage
Packed in a high-quality, airtight, resealable zipper pouch with nine protective layers to preserve flavour and prevent oxidation. After opening, press out as much air as possible when snapping shut.
Recommended Teapot
A red Tokoname Kyusu with a fine ceramic sieve is ideal for this Sencha as it helps bring out the valuable compounds of the tea. Alternatively, a black Tokoname Kyusu is a great all-rounder for all types of green tea.
Tests en laboratoire
Tests en laboratoire
We go to great lengths to identify the finest organic tea farms across the world’s most celebrated terroirs. All our teas are sourced directly from the farmer and, with a few exceptions, are certified organic or come from pesticide-free farms. Each batch of tea for every harvest is tested for pesticides and other pollutants in an independent German lab to ensure they meet our strict quality standards as well as HACCP food safety requirements.
Sunday Natural
Sunday Natural
Our philosophy
For thousands of years, cultures all over the world have been using a variety of plants and nutritious foods to naturally foster vitality and good health.
With our products, we try to emulate this ancient wisdom as much as possible.
Consequently, our philosophy is simple: in everything we produce, we strive for the highest standards of quality and purity, with a focus on organic and natural ingredients.
We follow this philosophy with meticulous care on all levels, down to every last detail.