The origin of purple rice seeds (Oryza sativa L.) lies in various regions of Asia, where this special rice variety has been cultivated for centuries. Purple rice seeds are characterised by their deep purple colour. The colouring is due to a high content of anthocyanins; the same powerful antioxidants found in blueberries and aubergines.
Health claims on chromium (according to EFSA)
- Chromium contributes to the normal metabolism of macronutrients.
- Chromium contributes to the maintenance of normal blood sugar levels.